Articles and News about Reputation Management

Reputation Advocate Launches "AuthenticReviews" for Expanded Online Reputation Management.

Nashville, Tennessee (1888PressRelease.com) March 4, 2010 – Reputation Advocate (Reputation Advocate.com) announces an expanded service geared to small business clients. Until now, company owners have had few solutions to address the false reviews damaging their business in local search results. A solution had to be provided and Reputation Advocate has stepped into the gap for clients with its offering AuthenticReviews.... read more...

Reputation Advocate and Better Business Bureau Find Mutual Benefits.

Nashville, Tennessee (1888PressRelease.com) September 28, 2009 – Serving as the Managing Director for Reputation Advocate has provided quite a pace for Steven Wyer this past year. That momentum has accelerated as he has dialogued with the Better Business Bureau of Middle Tennessee. Online slander and unseen attacks on middle Tennessee businesses are on the rise, and Reputation Advocate is speaking with the business community daily as business owners struggle to get their heads around the rules of this new game. A recent front page story featuring Reputation Advocate in the Nashville Business Journal points out that “businesses often face shady tactics in cyberspace.” .... read more...

Reputation Advocate Debuts "Fast Track" for Online Reputation Defense.

(From Yahoo! News on 03.24.2009.) Reputation Advocate has added a FastTrack expedited capability to its reputation management services. FastTrack will aid clients with critical, immediate needs for online reputation defense by focusing on re-indexing the negative listings found on page one of their Google search results. read more...

Just stop and think about this.

This is information that I have accumulated doing my own searches. We now live in an always-open, always-on global marketplace. Take a deep breath and think about this.

Nearly seven out of 10 global executives fear for their corporate reputations as online risks grow, according to new Weber Shandwick Research conducted in cooperation with the Economist Intelligence Unit. Among the many findings of Risky Business: Reputations Online... read more...

Where did we come from, and what do we do anyway?

So here is my take. We are an industry of online advocates sprouting up to defend clients against damaging information on the Web. It seems that everyone is heading online to research products and services. We have all seen the bad reviews and complaints that turn up in a search. Heck, we may even be the ones writing them! Companies like ReputationAdvocate are now providing reputation management services. With a managed timeline expectation, we can actually highlight positive pages and move offending sites deep within search results. read more...

Corporate Reputation Management

Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points. read more...